Sarah Elliston

Confidence & Self-Belief Specialist

Hypnotherapy6 min read3 June 2025

What Is the Subconscious Mind and Why Does It Matter?

We hear a lot about the subconscious mind — but what actually is it, and why does it have such a powerful effect on how we feel, think, and behave? Here's a plain-language guide.

The term 'subconscious mind' gets used a great deal in therapeutic and self-development circles, but it's often left undefined — which makes it feel more mysterious and less useful than it needs to be. Understanding what the subconscious actually is, in practical rather than mystical terms, can give you a much better sense of why approaches like RTT and hypnotherapy work so effectively.

The simplest way to think about it: your conscious mind is the part you're aware of right now. It's the part reading these words, following the logic, forming opinions and making decisions. It's the verbal, analytical, deliberate part of your mental experience. Your subconscious mind is everything else — the vast, largely automatic system that runs your bodily functions, stores your memories, generates your emotions, and drives the majority of your habitual behaviour, all without your conscious awareness.

Neuroscientists estimate that around 95% of our mental processing happens below the level of conscious awareness. This means that the vast majority of what we think, feel, and do is driven by processes we have little or no direct access to. The subconscious doesn't think in the same logical, sequential way as the conscious mind — it thinks in images, emotions, symbols, and associations. It's the part of the mind that can't quite tell the difference between a vivid dream and reality, because both feel equally 'real' to it.

One of the most important functions of the subconscious is pattern recognition and storage. It takes experiences — particularly emotionally significant ones — and stores them as templates: 'situations like this mean X; respond with Y.' This is extraordinarily useful for navigating life efficiently, because it means we don't have to consciously process every situation from scratch. But it also means that old patterns — formed in very different circumstances, often decades ago — can persist long after they've stopped being useful or accurate.

This is why simply deciding to think differently rarely produces lasting change. The decision happens in the conscious mind; the pattern it's trying to override lives in the subconscious. It's like trying to change a piece of software by talking to the screen rather than accessing the code. Hypnotherapy and RTT work by temporarily quietening the conscious mind — reducing its noise and gatekeeping function — and creating direct access to the subconscious, where the actual programming lives. In that state, new information and new interpretations can be installed in a way that actually sticks.

Once you understand this, the logic of RTT becomes clear. It's not about positive thinking or willpower; it's about updating the programme. When the subconscious receives a clear, emotionally resonant, credible update to an old belief — delivered in the language it understands — it responds. And when it does, the change is experienced not as something you have to maintain through effort, but as a natural, automatic shift in how you feel and how you show up.

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Sarah Elliston

RTT Practitioner · Certified Hypnotherapist · Coach

Sarah works with clients across South Wales and the UK to help them overcome anxiety, build confidence, and create lasting change through RTT, hypnotherapy, and coaching.

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